One fact that's known to entrepreneurs is that marketing strategies of a business can have a tremendous impact on its success. To draw customers in, it is essential to promote your products and services. Here, Facebook can be very useful especially when you pay attention to the important features of your business page. Aside from writing compelling Facebook posts, you can create an engaging page that takes full advantage of everything Facebook has to offer.

Call-to-action button

Adding a call-to-action button on your page allows potential and existing customers to interact. These are things such as "Sign up," Download app," or "Book Now" - and each can be customised with a destination URL. It's a great way to get more eyeballs on the content you want to promote or to drive more traffic to your website.


Customers can leave an overall star rating and write a review for local businesses. These reviews make it easy for satisfied customers to recommend your products or services.

Publishing tools

Schedule a month's worth of Facebook posts or pick a small batch that will be published throughout the day. Having a content strategy and knowing how to frequently post can save your valuable time and make your life easier.


The messages option on your Facebook page is important in providing responsive customer service. This is similar to the regular chat feature but it allows you to respond as your business. There are several tools like Instant Replies to help you keep up with the volume of incoming messages.


Select a metric, track your progress, and improve your performance with visual reports from your Facebook page. It shows the data on actions taken, number of people reached, the number of posts engagement, page views, and more. You'll be able to see what works for your audience which can then help you in creating an effective content plan.

Photos and Videos

Visual content is more likely to get shared than any types of content. Consider investing a good amount of time and resources in producing branded images and videos.

Facebook ads

One of the best ways to reach your desired audience is to run Facebook ads. You can choose a daily or overall budget for ads, adjust your desired audience, and select the amount of time an ad runs. Track the interaction on each promotion in order to execute a highly successful campaign in the future.

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