"An illustration is a drawing, painting, or printed work of art which explains, clarifies, illuminates, visually represents, or merely decorates a written text, which may be of literary of commercial nature." - Visual Arts Cork
There is a growing trend of using illustration in branding campaigns. You often see them in packaging, logos, newspaper articles, magazines, and books to support and better translate the text and ideas.
For instance, some businesses in food and cosmetic industry opted for aesthetically pleasing packaging art. Others prefer branding/logo illustration in cartoon style as an expressive form of modern design.
Advertising thrives on creativity, and illustration as a media can expand the range of conceptual solutions in your campaign. With that in mind, we keep a balance between visual and text to produce captivating work of art.
To draw the attention of the crowd, we do:
- TV commercial storyboard
- Art & drawing
- Anything imaginable within Adobe Illustrator