Public relations is different from advertising because it promotes newsworthy interests and stories that establish a positive image for your brand. There are several reasons why publicity is an excellent communication tool. First, it is cost-effective, although not free, your only expenses are phone calls, mailings, and media pitch. Second, it reaches a wide audience and your story might be picked up by the general public and media, spreading the word about your business and your cause. Finally, and most important, it enhances your credibility and your company will be perceived favourably for doing something worthwhile.
Developing a public relations campaign is recommended to raise awareness, sales, and bottom-line results.
Our public relations campaign capitalises on print, digital presence, trade, and television/radio broadcast media to:
- Build brand awareness
- Get your expertise known
- Enhance your image and reputation
- Position you as an expert in your field
- Introduce a new product or service and external announcements
- Publicize community related activities, special projects,
- Conduct event planning
- Organise speaking engagements