Radio reaches millions of Australians, with 85% listening to either an AM/FM or a DAB+ station in an average week. So no matter what type of prospects you are trying to reach, radio advertising will help you do it.
There's a lot new in radio. Many stations become accessible and are now streaming on the internet to reach additional local and even global audiences. And if online listeners like what they hear in your radio spot, they're just one click away from your website.
One thing to consider when creating a radio marketing strategy is the audience affiliated with the network. For instance, local radio stations have a clear following based on music genre preference or political orientation. Their listeners can usually be segmented into age groups and subcultures. These factors allow a more customised listening experience and as a result, you will be able to reach a targeted audience.
Radio marketing focuses solely on the message. That’s why it is important to produce a high-quality audio while relying on the script, tone of the commercial, voice, sound effects, music, and direct response advertisement with a clear call-to-action. All of these should blend together to form something epic and audibly inspiring.
At Bizgro, we pay attention to the details. You can trust our professional team to help you in all stages of the radio ad production, and make it a simple and streamlined process.