The advances in technology have exciting implications on marketing. Brands are constantly trying to discover the ideal marketing mix that will give the best possible return on ad spend and marketing investment. With all the analytic tools available, it is now easier to collect and analyze data across all integrated media channels which in turn, can help you make better marketing decisions.
Why TV Advertising?
Ninety nine percent of Australian households have at least one working TV set, with a weekly average viewership of 13 hours. That’s why, at Bizgro, we are big believers of TV advertising. Because watching television is the most common leisure activity, it still remains a key consideration for companies as a way to reach a massive targeted audience and solidify brand awareness. For business owners with intended demographic, purchasing ad spots at a particular time and advertising with independent or local TV stations are recommended. But the best commercials don't just sell a product or promote a service - they tell a story to which your audience can relate and connect.
Creating an Effective TV Commercial
Quality is an essential element of an effective and a memorable TV ad. Creating your first television ad in an internet-focused world can be daunting but when you work with us, we will ensure the quality of your commercial. You will also get access to years of video production experience, innovative ideas, and unparalleled support through planning, filming, and post-production.
Many companies today are successfully integrating online marketing strategies with direct response TV, print, and radio advertising. Give us a call if you need a powerful integrated marketing campaign, including TV ads.