Living in an era of online shopping, great content fuels buying decisions. Your prospects are already interested in your products and have interacted with your business on social media or by signing up for your newsletter. You've worked so hard to build their trust and ensure they will make the leap of making a purchase, you need content designed for the bottom of the sales funnel.
We produce three types of content for your eCommerce website:
- Product descriptions - Because product descriptions need to sell and convert, it is essential to address your ideal buyer directly and personally. When you use our eCommerce content writing services for Amazon, Shopify, or other online stores, we entice your potential customers with benefits and ensure that we don't just sell a product, but a unique buying experience.
- Product reviews - According to a BrightLocal survey, 85% of consumers trust online reviews as much as personal recommendations. Moreover, positive reviews make 73% of consumers trust a local business more. When we design your eCommerce website, we make sure to display your customer reviews and testimonials on your product pages or allow your customers to give you a star rating, as well as write down their feedback about your products and services.
- Category pages - Having an effective product category page starts with creating the best categorisation structure for all of your products. This means adding categories and sub-categories that allow your visitors to narrow down their choices and easily find the products that best suit their needs. Every category page should be an optimised landing page for keyword searches. Usually, a single paragraph of content above your products can help outline the value of those products.
Hire a full-service eCommerce content writer
Are you ready to engage your customers? If so, you need an eCommerce content writer who knows the value of a buyer-focused copy. Bizgro combines two highly sought-after skills: search engine optimisation and copywriting. We understand the ins and outs and don't just write converting copy. We research and target keywords for your industry and optimise your content so that it appeals to your target customers as well as to the search engines.