Priceline, Target, and Amazon aren't just popular retailers - their websites also serve as resources for product reviews. You can also use the same setup for your online shop and include an option for customers to leave feedback.
Product reviews can help your store in many ways. The immediate benefit is that your potential customers feel more confident in doing business with you. The more reviews you have, the more convinced they will be that they are making the right purchase. Additionally, you can do the same for your social media networks and encourage customers to rate or review your products through your Facebook Page. Having said this, you can better understand your product if you receive feedback from your customers, giving you ideas for improvement and incredible promotions in the future.
Reviews can also establish trust and increase your online presence. Since customer feedback appears on each product page, it can help pages be found on Google.
To help your store boost sales and convince customers to tell the world what they think of your product, we recommend the following strategies:
- Ask your customers directly about a week after their order arrived. This can be done through follow-up emails or on-site requests.
- Offer incentives such as coupons, discounts, or gift certificates to get people excited about sharing their feedback.
- Encourage them to share photos with their reviews. As a powerful form of social proof, this can make your product pages look amazing!
Does your online store currently allow product reviews? If not, then it's time to embrace the process. Requesting and publishing customer reviews is an essential part of branding, marketing, and doing business online. To find out how we can help you collect genuinely useful reviews for your products, click here.